Marketing Manager

Permanent employee, Full-time · London

40,000 - 50,000 £ per year

About us

Log my Care is one of the fastest-growing Care Software start-ups in the UK, having quadrupled its customer base since 2020. Our mission is to digitise the social care sector (care homes and home care agencies) and help hundreds of thousands of carers to provide a better quality of care to the UK’s most vulnerable people. The sector is over 60% analogue and paper-based, losing out on the many benefits technology can bring. We’re passionate about changing this with our awesome mobile App and Web-based tools that make delivering care far, far easier for hard-working carers.

The role

We are looking for a passionate and customer-centric Marketing Manager focusing on Demand Generation to join our ambitious marketing team. Reporting to Stu, our Senior Marketing Manager you’ll help us plan and implement the marketing strategy that will drive demand, and generate sales leads and revenue for the business.

You will:

Plan, develop and execute the B2B marketing campaigns to drive inbound demo requests.
Execute our channel strategy through content, events, PR, social media and advertising.
Write engaging automated emails, sent based on behaviour and optimise those campaigns based on performance.
Manage and execute all marketing campaigns primarily through Hubspot.
Write compelling copy and content for the campaigns you own. While you won’t be expected to write long-form content such as blog posts you will be required to write email copy, and also copy for various advertisements including brochures.
Be highly detail-oriented and well-organised to efficiently manage various priorities under tight deadlines.
Analyse data including monitoring website performance to identify opportunities for optimisations.
Create a variety of marketing assets (images, copy, video) for campaigns.
Work collaboratively with internal stakeholders to collaborate on campaign plans to achieve objectives.

Your experience

You have:

3+ years’ marketing experience working for a B2B SaaS startup or scale up.
Experience using HubSpot Marketing Hub for executing marketing campaigns and creating reports.
Strong email marketing experience, able to design and create engaging email marketing campaigns (automated and broadcast) and optimise based on their performance.
A strong working understanding of inbound marketing and demand generation to generate sales leads and build a pipeline.
Highly motivated with a proactive approach to making things happen to take advantage of opportunities or solve problems as they arise.
A passion for learning new things and being proactive in asking about the ‘why’ and ‘how’. You’re a fast learner and enjoy absorbing lots of new information.
An analytical and strategic mindset - always looking for ways to learn and improve.
An entrepreneurial and self-starter approach to work and have the ability to ‘make things happen’.
Excellent organisational and problem-solving skills and high attention to detail.
A digital native yourself, excited by tech and even more excited to work in a start-up that’s doing social good

The Interview process

Submit your application
Exploratory call via Zoom with Olivia (People Manager) (20/25 mins)
Interview with Stu our Senior Marketing Manager (the hiring manager) via Zoom who'll do a deep dive into your skills and experience (45 mins)
An in-person task presentation & interview session with Steve our Marketing Director, Alex our RevOps Manager & Emily our Marketing Executive.
Final interview with Sam (Co-founder & CEO) via Zoom, to discuss what you might bring to the role and how you might embody our values at LmC (20 minutes)

Our Benefits

We offer exceptional benefits and invest massively in our team's happiness, well-being, and growth:

Become part of a close-knit team making a huge impact on digital health technology to change the lives of thousands of people. We’re currently a team of 35!
Hybrid working - we have a mixed model of office and home working. We work from our fancy Holborn offices on Wednesdays and Fridays and then the other 3 days from home.
Base holiday - 25 days (+ bank holidays) and one extra day for every work anniversary.
Remote working For up to 4 weeks per year, you can choose to be fully away from the office.
L&D budget - growth is key. You’ll get a budget of £500 to go towards books, courses, conferences, workshops, or coaching of your choice.
Private Health Insurance via AXA health insurance from day 1.
Income protection insurance.
Access to next-day mental health services via Spill.
Enhanced parental leave (maternity/adoption/paternity).
Flexible working options - we know that everyone has a life beyond work. So, we’re happy to talk about shifting start times to reduced hours. Whatever helps you to bring your best self to the table.
Dog-friendly Office
Company cycle-to-work scheme - big discounts and spread the cost of a new bike.
Regular company socials and team lunches

D&I Statement

Log My Care is committed to being an inclusive and diverse place to work. The excellent work produced by our team would not be possible without bringing together all of the different backgrounds, experiences and skills that our team has. We treat every employee equally, and fairly regardless of age, disability, gender, marital status, race, religion, or sexual orientation. It is vitally important that each of our team members feels confident, comfortable, and empowered.

Apply for this job

We are looking forward to hearing from you!

Thank you for your interest in Log my Care. Please fill out the following short form. Should you have difficulties with the upload of your data, please send an email to careers@logmycare.co.uk.